Monday, January 14, 2008
Photos/Wallpapers »As official sponsor of UEFA EURO 2008™, McDonald's Austria not only guarantees a great football atmosphere on the ground, but also in the air as a specially branded Player Escort airbus has begun transporting passengers from London, Paris, Athens and Frankfurt to Vienna.
Lucky seven
Photographer to the stars Achim Lippoth interviewed 75 children who hoped to have their picture on the livery, and the lucky seven find their faces adorning the Austrian Airlines plane which is already attracting attention at airports across the continent. "With the Player Escort programme we encourage children to become actively involved with football," said Andreas Schmidlechner, marketing and communications director of McDonald's Austria. "McDonald's writes sports sponsorship in capital letters: it begins with the support of local football clubs and goes through to sports sponsorship at national level. Emphasising a balanced lifestyle is very important to us."
McDonald's campaign
The restaurant chain will help enlist 682 children from across Europe to accompany teams on to the pitch at the finals, with more than 200 coming from Austria. Launched in 1992, the Player Escort programme continues to prove hugely popular and national team player Martin Hiden was delighted to lend his support as official ambassador. Entry forms are available at all McDonald's restaurants in the country, with a closing date of 29 February.
Excitement
Peter Baumgartner, an executive vice-president of Austrian Airlines, said: "The McDonald's Player Escort is a nice idea for getting kids excited about UEFA EURO 2008™. Therefore we are particularly pleased about the excellent partnership with McDonald's Austria. It rounds off our co-operation with the city of Vienna fan zone superbly."
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